Central and Eastern Europe in the Changing Business Environment 2016

Proceedings of 16^th International Joint Conference

Proceedings – UNSALEABLE                      

The video-conference is jointly organized by the Prague University of Economics and Business (namely the Department of International Business of the Faculty of International Relations and the Department of Marketing of the Faculty of Business Administration) and the University of Economics in Bratislava (namely the Department of Marketing and Department of International Business of the Faculty of Commerce). The conference focuses on the whole region of the Central and Eastern Europe, since this region plays an increasingly important role within the economic development of the whole European continent. The main objectives of the conference are to identify and analyze the ways and strategies whereby globally operating businesses can maintain and foster their competitiveness in regard to their foreign competitors            

ISBN 978-80-245-2145-9
ISSN 2453-6113
DOI 10.18267/pr.2016.cer.2145.9